A British-Iranian Londoner, born and bred. And if you haven’t guessed yet, I’m a Copywriter.

From content to campaigns, straplines to scripts and all the bits in between, my ideas have won awards and pitches, and my words have even brought tears to clients’ eyes (happy, of course). From law firms and fashion brands to supermarkets, dating apps and finger lickin' good chicken - I've written for all kinds of clients, with specialist experience in employer branding. 

And the not-so-work-related stuff?

I have a love/hate relationship with spinning. Not stand-in-a-spot-and-rotate spinning or anything like a rotisserie, but getting-on-a-bike-and-cycling-to-music-in-dim-lights spinning. Hate it when it’s hard, love it when it’s less-hard. Once upon a time someone told me running is fun. Unfortunately they were right, so I do a bit of that too. As if that’s not enough vigorous movement and exercise, I also enjoy wrestling with roots and soil to grow my own veg in the tiny raised bed my London garden affords me. Oh, and this wouldn’t be a writer’s portfolio without me telling you that I love to read.

To be honest, I have the personality type of someone who fixates on a new hobby every month. Some stick. Some don’t. But the thing that never changes? Copywriting. I’d say I’m quite good at that.